The Pantone Color Of The Year 2023 Is A Fun And Fearless Hue
Once the Pantone team decided on the feeling they wanted the chosen color to evoke, the selection of Viva Magenta was easy. “I don’t think we’ve ever had a time when we had a big controversy,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “We’re all very much on the same page.” The psychology behind the color comes first, and after extensive research—including inspiration pulled from art exhibits, travels, fashion shows, even TikTok videos—the color is chosen....